The US restaurant industry has had a rough start to 2024. Sales and footfall are sliding as customers pull back their spending. Price increases can no longer be relied on to pick up the slack. Starbucks and KFC owner Yum Brands is among the big chains that reported a drop in same-store sales in their most recent quarter. At McDonald’s, growth on the same metric has fallen for four straight quarters.
美國餐飲業在2024年開局艱難。隨著消費者縮減支出，銷售額和客流量正在下滑。漲價已經無法彌補這一不足。星巴克(Starbucks)和肯德基(KFC)的母公司百勝餐飲集團(Yum Brands)是最近一個季度報告同店銷售額下降的大型連鎖企業之一。麥當勞(McDonald 's)的同店銷售額已連續四個季度下滑。
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