Michael Porter was the first economist to become a business guru. He used economic concepts to illustrate issues of corporate strategy. One of his most cited conclusions was the need to avoid being “stuck in the middle”. Companies, he said, must either gain a cost advantage or emphasise product differentiation. It was fatal to fall between the two stools of cost leadership and superior quality.
邁克爾?波特(Michael Porter)是第一位成為商業大師的經濟學家。他用經濟概念來闡明企業戰略課題。他最常被引用的一個結論是，企業需要避免“夾在中間”。波特稱，企業必須要么掌握成本優勢，要么著重產品差異化。介于成本領先和卓越質量之間是致命的。
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