The 2011 bordeaux primeurs campaign has been not so much a damp squib as a squib so sodden it is completely ineffectual. The quality of the wine is, in general, B+ compared with the A ratings scored by both 2009 and 2010, and the prices so far announced have not been low enough to attract a serious level of buying. Dampeners have included the fact that potential buyers bought 2009s and 2010s so heavily, and at prices so high they have hardly gained in value since. There was also general mismanagement of the campaign. With public holidays and Vinexpo Asia-Pacific in Hong Kong, there were relatively few suitable trading days in the principal primeurs month of May, which one Tuesday saw no fewer than 48 different 2011s released on a single day. Inevitably, some of them slipped through the commercial cracks into complete obscurity.
波爾多2011年份酒實在是名不符實、一無是處，所以推介其期酒并不算多大的敗筆。與評級為A的2009年以及2010年份酒相比，這款酒充其量總體說來只能算B+，況且目前公布的價格也不夠低，難有實質性的銷量。讓人沮喪的事實是：一方面買家爭相購入2009與2010年份酒；另一方面，2011年份酒定價如此之高，增值根本無望。而且推介的總體籌劃也不盡人意。在期酒交易的金五月，除了公共假期以及在香港舉行的亞太葡萄酒博覽會(Vinexpo Asia-Pacific in Hong Kong)外，合適的交易日相對來說屈指可數，結果五月的某個星期二，就一下子推出了48款2011年份的葡萄酒。有些酒在商業展銷會上曇花一現后，不可避免地就徹底歸于沉寂。