In 2008, Samsung ran a print advertisement picturing a lissome young couple next to a forest road. They have dismounted from their mountain bikes to tend to an injured young deer. Mr Lissome has unfurled a flexible electronic display from the side of his mobile phone and is consulting a website about first aid for fawns. Samsung researchers are “inventing new technologies one could only imagine”, the copy boasts, “so getting real-time interactive first-aid instructions for a wild animal at a moment’s notice becomes a real possibility”.
2008年，三星(Samsung)曾發布過一份平面廣告，畫面上是一對身段靈活的年輕情侶，他們將山地車停在一條森林公路旁，正在照顧一只受傷的小鹿?！办`活先生”從他手機的側面展開了一張柔性電子顯示器，正在一個網站上查詢幼鹿的急救方法。廣告夸口稱，三星研究人員“正在發明讓夢想成真的新技術，使得突發情況下的即時交互式野生動物急救指導成為可能”。
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