BYD, Tesla’s biggest rival in China, has demanded its suppliers slash prices by 10 per cent, as the world’s largest auto market braces for a fresh salvo in a cut-throat price war.
The carmaker urged its suppliers to send over their quotes by December 15 and officially mark down prices starting next year, executive vice-president He Zhiqi wrote in an email circulated on social media on Wednesday.
“In 2025, the EV market?.?.?.?will go into a grand final battle and a knockout tournament,” he said. “To enhance BYD cars’ competitiveness?.?.?.?you and your team must take it seriously and effectively exploit space for cost reduction.”
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