In the middle of the pandemic, Crystal Eisinger reinvented her career. She quit a senior marketing job at Google, used her savings to buy her favourite local café, and became chief executive of a music-streaming start-up, Keakie.
“Big corporations are a brilliant training ground but they can also be hierarchical and slow-moving,” she says. “Lockdown forced me to get off the treadmill, identify what was making me unhappy and make some dramatic changes.” Now, Eisinger is raising ￡3mn for Keakie’s pre-Series A funding round and has revamped the café, Urban Pantry, in Chiswick, London.
She is one of many who have re-evaluated their careers.
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