David Droga’s choice to open the Cannes Lions advertising festival this week was telling. Mr Droga, whose Droga5 agency is feted for its work for clients such as MailChimp and the New York Times, showed off a four-minute advertisement that it made for a Christie’s auction last year of a Leonardo da Vinci painting, “Salvator Mundi”. “If it’s too long for you, I’m sorry,” he said defiantly.
戴維?德羅佳(David Droga)在本周戛納國際創意節(Cannes Lions)開幕式上的選擇令人印象深刻。德羅佳——他旗下的廣告公司Droga5曾為MailChimp和《紐約時報》(New York Times)等客戶制作廣告，并因此受到贊譽——展示了一則Droga5為佳士得(Christie's)拍賣的達芬奇畫作《救世主》(Salvator Mundi)制作的長達4分鐘的廣告。他勇敢地說：“如果你覺得太長的話，我很抱歉。”
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