After years of covering quarterly earnings seasons, I am heartily sick of them. The expectations game, as companies talk down their prospects as the earnings announcement approaches, only to spring a “surprise” by beating the lower bar they set for themselves, is an annoying, phoney ritual. Companies frequently sucker those of us in the press into giving them good coverage and sucker investors into buying their shares.
在報道過多年的季度財報季后，我真心厭倦這些東西。隨著財報公布時間的臨近，企業會下調前景展望，好在之后超出他們為自己設定的較低目標來制造“意外”——這種預期游戲成了一種讓人討厭的虛假套路。企業會頻繁哄騙我們這些媒體人為他們說好話，再哄騙投資者買入他們的股票。
您已閱讀8%（550字），剩余92%（6101字）包含更多重要信息，訂閱以繼續探索完整內容，并享受更多專屬服務。