The meteoric rise of Dubai chocolate has triggered a global pistachio supply crunch, exacerbating a worldwide shortage of the green nut and sending its prices soaring.
The bars, a marriage of pistachio cream, shredded pastry and milk chocolate, were a modest hit after their 2021 launch by boutique Emirati chocolatier FIX — until a TikTok video turned them into a global sensation.
The clip, posted in December 2023, has amassed more than 120mn views and fuelled a worldwide craze for pistachio chocolate, spawning a host of knock-offs.
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