Iconic motorcycle brand Royal Enfield is in the “advanced” stages of developing its first electric bike for a launch next year, as global manufacturers scale up investments to try to crack the burgeoning market for high-performance electric bikes.
Founded in the English Midlands in 1901 before moving to India, Royal Enfield bills itself as the world’s longest-running motorcycle brand and has in recent years expanded globally, from the US to Thailand, tapping a cult following for its retro bikes.
B Govindarajan, Royal Enfield’s chief executive, told the Financial Times that falling costs for electric vehicles would allow the company to launch its first model in the next financial year, which starts in April 2025.
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