When Jameson, the world’s top-selling and fastest-growing Irish whiskey published its most recent first-half results, it had plenty to drink to.
After a record 2021-22, overall sales were up another 11 per cent. And the figure for the US — which accounts for 40 per cent of its market — rose 8 per cent.
For the newer producers following in its wake, cracking the US market has long been considered “the holy grail”, said John Cashman, head of brand and new product development at five-year-old distillery, Powerscourt. “It’s like Sinatra, if you can make it there, you’ll make it anywhere.”
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