The past two years should have been horrible for the €283bn luxury goods sector. Many of the usual triggers for high discretionary spending — confidence in the economy, international travel, social occasions — have been in short supply. Stores have closed, reopened and closed again; fashion shows and other key marketing events have been nixed or migrated online; supply chains have been squeezed; prices of materials and labour have gone up.
對年銷售額2830億歐元的奢侈品產業而言，過去兩年本應很難熬。許多以往激發高額非必需品支出的因素——對經濟的信心、國際旅行、社交場合需要——都很缺乏。商店關門、重新開門、又再次關門；時裝秀和其他關鍵市場活動都停辦，或轉移到網上；供應鏈受到擠壓；原材料和勞工價格上漲。
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