Travel can narrow the mind. Misguided focus is the reason Thomas Cook may lose its independence. The UK company pioneered mass tourism in the 1800s, then led Brits into the era of cheap Mediterranean package holidays in the sunburnt sixties. Sticking with that formula in the noughties — and doubling down on bricks-and mortar travel agencies — blinded the group to growing digital competition. As a result, current management has a narrow focus too: survival.
旅行可能縮窄視野。錯誤的專注點是Thomas Cook或將喪失獨立性的原因。這家英國公司在19世紀開創了大眾旅游的先河，后來又在流行“美黑”的上世紀60年代引領英國人進入了到地中海享受廉價度假套餐的時代。在本世紀頭10年堅持這一模式并加倍押注實體旅行社，導致該集團對日益激烈的數字競爭視而不見。結果是，當前的管理層也只看得見一件事：活下去。
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