McDonald’s is spending about $300m to buy an artificial intelligence company in the fast-food chain’s latest technology investment.
In a rare move for the burger group, which has for years avoided acquisitions, McDonald’s announced a deal on Monday to buy Dynamic Yield, a machine learning specialist founded seven years ago.
The technology will allow McDonald’s to customise its menu displays based on variables such as the weather and the time of day — McFlurry ice creams in the heat or Sausage McMuffins at breakfast, for instance — as well as previous customer choices.
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