Millennials are people born between 1981 and 1996, according to the definition by Pew Research Center. They follow hot on the heels of “generation X” and the “baby boomers” — and the “millennial moment” marks their arrival as the dominant generation of the post-financial crisis era.
Millennials are big news — and with good reason: it is an exclusive club of 1.8bn people, which accounts for about a quarter of the world’s population. But who are the millennials, and what does data tell us about their similarities, or otherwise, to previous generations?
Arriving at the millennial moment
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