For decades, the restaurants in London’s Chinatown have offered western diners a taste of the east. But a new goal is to serve affluent Asian tourists a taste of home.
Popping up between the traditional restaurants serving staples such as sweet-and-sour pork and dim sum are shops offering Instagram-friendly Bubble Wrap-shaped waffles from Hong Kong, green tea ice cream and Japanese-themed hamburgers.
Shaftesbury, which owns about four-fifths of the area, has been courting established Asia-based restaurant operators and has hired a Chinese PR agency to spread the word.
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