China is vast, but the whole nation can still be swept by trends — especially if politics enters the frame. When the products of a business are shunned, the consequences can be painful. South Korea, formerly beloved by Chinese consumers for its K-pop and cosmetics, is in the sin bin for agreeing to host a missile defence system for the US. South Korean companies are getting caught in the cross hairs of Chinese disapproval. But the trend may not last long.
中國幅員遼闊，但整個國家仍可能被潮流所席卷——特別是如果牽扯到政治的話。當一家企業的產品被刻意避而不買，其后果可能是痛苦的。以前中國消費者鐘愛韓國流行音樂和化妝品，如今，由于同意讓美國部署反導系統，韓國已經“被罰下場”了。韓國公司淪為中國不滿情緒的靶子。但這股潮流可能不會持續很久。
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