All good things come to an end. Since at least 2003, when Steve Jobs unveiled the iTunes store that was to turn the iPod into a blockbuster, Apple’s new product announcements have been subjects of mass popular interest. They have provided not just a showcase for some of the most desirable consumer technology, but a glimpse of a sunny digital future that Mr Jobs’ always promised would be “magical”.
所有的好事都會走到盡頭。至少自2003年史蒂夫?喬布斯(Steve Jobs)推出讓iPod成為火爆產品的iTunes商店以來，蘋果公司(Apple)的新產品發布一直備受大眾關注。這些新產品發布不僅展示了一些最誘人的消費者科技，也讓人一窺喬布斯一直承諾將“不可思議的”光明的數字化未來。即將發布的最新款iPhone很難讓人產生那種興奮感。由于不太可能有什么根本性的改變，人們的注意力將放在一些附加組件上，比如雙鏡頭攝像頭和無線耳機。
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