Entrepreneurs set themselves apart from the rest of us by seeing the opportunity rather than just the problem, as Israel-based IDC Herzliya graduate Itay Eral proved when he created Zeek, an online gift voucher marketplace.
Unwanted present
Mr Eral admits to causing “quite an issue”, shortly after his wedding in 2013, when he misplaced an unwanted gift voucher he had received as a present. But after explaining his mistake to his wife, Mr Eral guessed that many others could have suffered similarly and wondered whether he could find a solution.
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