Companies spending by the bucket-load to expand into emerging markets should take a sideways glance at Carrefour. The French retailer was a pioneer, opening its first store in Asia in 1989. It planted flags all over the globe and became the world’s second biggest supermarket chain by sales, after Walmart. But recently it has been changing tack. Last year it left Russia just months after arriving. It has now begun to auction off stores in south-east Asia.
大把砸錢向新興市場擴張的公司，不妨順便看看家樂福(Carrefour)的情況。這家法國零售商是一位市場先驅，1989年就在亞洲開設了首家分店。該公司的業務遍及全球各地，以銷售額衡量，已成為全球第二大超市連鎖店，僅位居沃爾瑪(Walmart)之后。但近來，該公司在改弦更張。去年，在進入俄羅斯市場僅數月后，它就退了出來。如今，它已開始掛牌出售在東南亞地區的店面。
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