A nemesis can be useful: without the Joker, Batman is a rich nutcase with a taste for spandex. Google too needs a highly visible enemy to distract from its dominance of online search advertising as it moves into other markets such as selling digital books. Microsoft, taking over search mechanics at Yahoo, is the prime candidate. But the software company might better challenge Google by giving up entirely.
有個勁敵可能是有益的：如果沒有小丑(Joker)，蝙蝠俠(Batman)只是個有錢、喜歡穿氨綸緊身衣的瘋子。在進軍電子書銷售等其它市場之際，谷歌(Google)也需要一個顯而易見的對手，以轉移人們對其在線搜索廣告業務主導地位的注意力。接手雅虎(Yahoo)搜索業務的微軟(Microsoft)是最佳候選人。但這家軟件公司或許最好通過完全放棄搜索業務來挑戰谷歌。
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