Hype about new technologies regularly outpaces companies' ability to deliver. This is not only true on the internet, where trends such as “twittering” have yet to translate into sustainable businesses. It is also true of phones, where handset makers, software companies and mobile operators are all rushing to capitalise on interest in so-called location-based services.
企業對新技術的炒作，往往超出它們實現這種技術的能力。這一點不僅適用于互聯網，也適用于手機行業。在前一領域，“推特”(twittering)等熱門技術至今尚未轉化成可持續的業務。而在后一領域，一種所謂“基于位置的服務”正讓手機制造商、軟件公司和移動運營商蜂擁而至。它們都希望從人們對這種技術的興趣中獲利。
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