BMW on Tuesday cut its full year profit guidance after sales in China came in “below expectations”, highlighting the struggle of premium European carmakers to hold their own against Chinese competitors.
The Munich-based company said it now expected its profit before tax for 2025 to be slightly below last year’s level of €10.97bn — having previously expected the figure to be flat.
Higher than anticipated tariff costs and financial support for its Chinese dealerships also influenced the revised guidance, BMW said.
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