In 2013 a hospital in Birmingham, UK, hired workers to help with a Christmas fundraising campaign. Some of the workers were given a charismatic induction speech, in which a professional actor told them they were doing “something special” and used his arms to make the point. Other workers were given a serviceable but less charismatic speech by the same man.
2013年，英國伯明翰一家醫院雇傭工人協助圣誕節籌款活動。其中一部分工人接受了一場富有感染力的入職演講，一位專業演員告訴他們，他們正在做“一件特別的事情”，并用手勢加以強調。另一部分工人則由同一位演員進行了內容合格但缺乏感染力的演講。
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