The 2024 US presidential general election is under way: Democrat Joe Biden faces a familiar challenger, Republican Donald Trump, in a rematch of the 2020 campaign.
The two candidates and their allies are expected to spend hundreds of millions of dollars on advertisements — on television, radio and digital platforms — in a bid to convince voters ahead of November 5.
Until then, this page will monitor that ad battle in real time, using data from tracking firm AdImpact. The Financial Times is charting and mapping exactly how much is being spent, where and when. This analysis will provide a empirical lens on a contested campaign — the charts below update a few times each day.
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