Apple’s unveiling of its Vision Pro headset has reignited enthusiasm in virtual and augmented reality start-ups that have been starved of funding from investors who have preferred to bet on artificial intelligence groups.
The tech giant believes its new “mixed reality” device will usher in a “new era” in “spatial computing”, arguing the Vision Pro will have a similar impact to how the iPhone has revolutionised mobile computing.
That pitch has convinced some investors to back fledgling companies that work in augmented reality, which conjures up digital images into the real world, and virtual reality, which immerses users into a game-like realm.
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