Chinese fast-fashion retailer Urban Revivo has stepped up ambitious plans to challenge the likes of Zara and H&M by expanding in London in a revived push into international markets.
The retailer is part of a wave of Chinese companies — from Labubu-maker Pop Mart to EV giant BYD — pushing to “chuhai” or “go overseas” as China’s hyper-competitive markets mature and its economic growth slows.
“Our strategy is to use London and New York as the fulcrum of our globalisation to tap into overseas markets,” said Li Guangming, the company’s founder and chair of its parent company Fashion Momentum Group.
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