Temu and Shein have rattled the garment industry with their $2 swimsuits and $10 shoes. Now the rivalry between the two online platforms has come to the fore. Temu is suing Shein in the US.
The pair specialise in “ultra-fast fashion” — clothes designed, made, sold and discarded in days rather than weeks. This may be a game whose only winner is the consumer, no matter which company triumphs legally.
Temu alleges Shein pushed manufacturers into supply arrangements that illegally excluded Temu when it entered the US in 2022. Shein has said the lawsuit is without merit.
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