Singles Day has drawn a lukewarm response from Chinese shoppers this year, the latest indication that consumers and retailers in the world’s biggest market remain spooked by Xi Jinping’s zero-Covid policy and his crackdown on excess. Jack Ma’s Alibaba group spent years building November 11 into the largest retail event on the planet, hiring the services of celebrities including American hip hop producer Pharrell Williams and Australian actress Nicole Kidman to stoke the hype.
今年的“單身節”(Singles Day)，中國消費者反應冷淡。這一最新跡象表明，在中國這個全球最大的市場，消費者和零售商仍因習近平的新冠“清零”政策和對過度放縱行為的整頓而擔憂。
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