How does Rishi Sunak do it? He has to spend his summer not on a beach somewhere or in the company of his friends and family, but instead pressing the flesh among Conservative party members, knowing all the while that his chances of victory are slim.
Still, he carries on, serving red meat to Tory activists with all the conviction and enthusiasm of a teenager working at a concession stand.
He doesn’t need to do this: in almost every way possible he is more likely to damage his credibility and standing by continuing to run than he is to secure an implausible victory.
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