In a vast warehouse on the arid outskirts of Pakistani megacity Karachi, hundreds of young workers sort through boxes of nappies, cooking oil and mobile phones.
The items are handpicked off the maze of shelves, carried by forklifts and ultimately packed into trucks to be dispatched to Karachi’s roughly 20mn residents and beyond.
Though Alibaba’s name or orange logo are not visible, this warehouse is a central part of the Chinese tech giant’s strategy to crack South Asia, one of the world’s fastest-growing ecommerce markets.
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