Unilever, as we know from Terry Smith, is keen on purpose. And the purpose of its sudden announcement of a strategic rethink and organisational overhaul was very clear: damage limitation.
There’s no use crying over spilled mayonnaise, but the consumer goods group finds itself in a bit of a pickle.
Smith’s broadside last week about purpose-driven condiments and a management team “obsessed with publicly displaying sustainability credentials” highlighted broader investor dissatisfaction with Unilever’s lacklustre performance.
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