Lego recorded its strongest growth rates in five years as sets that blend physical bricks with digital Super Mario games propelled the Danish toy company to record sales and profits in 2020.
The world’s largest toymaker increased revenues by 13 per cent to DKr43.7bn ($7bn) in full-year results while operating profit jumped 19 per cent to DKr12.9bn.
The growth was well ahead of the privately held company’s two main listed rivals, Hasbro and Mattel of the US, and better than the broader toy market as Lego’s investments in boosting its online sales and broadening its product range paid off.
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