At the end of 2017, Burberry’s new chief executive, Marco Gobbetti, outlined a far-reaching plan to ensconce the British trenchcoat purveyor “firmly in luxury” — a plan, deve-loped with creative director Riccardo Tisci, in which it would overhaul its branding, up the volume and pace of its product drops and attempt to make it a serious contender in leather goods.
博柏利(Burberry)新任首席執行官馬可?戈貝蒂(Marco Gobbetti)于2017年末時提出了一個影響深遠的計劃，以牢固確立這家英國風衣生產商的奢侈品定位——這項與品牌創意總監里卡多?提西 (Riccardo Tisci)共同制定的計劃將全面重塑博柏利的品牌形象，提高產品推出的數量，并加快推新品的節奏，同時著力提升品牌在皮制品方面的市場競爭力。
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