Late last year when the fashion designer Virgil Abloh said that streetwear “is definitely?.?.?.?gonna die” in the 2020s, it sent shockwaves through the fashion intelligentsia.
These words, coming from the Louis Vuitton artistic director for men’s collections and founder of the cult label Off-White — who has been heralded as the folk hero of this new age in fashion — made the start of this new decade feel like streetwear’s version of the Y2K millennium bug that threatened computer chaos 20 years ago.
Yet 2020 has arrived and the genre is very much here.
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