“You want Chanel? There’s a woman on our site who has everything. Any bag you want, you name it — she has it.” Victoria Prew, 26, is telling me about her company Hurr Collective, the UK’s first peer-to-peer rental website for women’s fashion, which she co-founded and co-coded from scratch.
Seated on a sofa in an ankle-length floral dress (rented, of course) and suede boots, Prew looks incredibly relaxed despite managing a rapidly growing business. She only launched Hurr in February but is already in the middle of her first investment round, hiring more employees, and last week she opened the UK’s first peer-to-peer rental pop-up shop here in London.
“It’s similar to Airbnb but with clothing,” says Prew of the concept behind Hurr. Unlike most fashion rental companies, individual users can sign up and rent their clothes to others on the platform. Not only does it enable people to rent clothes without a long-term commitment, those loaning their clothes can profit (in some cases greatly) from their wardrobes.