Wikipedia co-founder Jimmy Wales has quietly launched a rival to Facebook and Twitter that he hopes will combat “clickbait” and misleading headlines.
WT:Social, his new social-networking site, allows users to share links to articles and discuss them in a Facebook-style news feed. Topics range from politics and technology to heavy metal and beekeeping.
While the company is completely separate to Wikipedia, Mr Wales is borrowing the online encyclopedia’s business model. WT:Social will rely on donations from a small subset of users to allow the network to operate without the advertising that he blames for encouraging the wrong kind of engagement on social media.
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