If you have a yearning to feel bemused and out-of-touch with the modern world, a visit to a house on a cobbled London street I was at recently should do the trick.
The quaint house is the unlikely headquarters of tech company Veloce Esports. It is just 15 months old, yet already valued at ￡16m, known to millions of young fans and about to start Series A funding. The company describes itself as “the number one racing esports viewership network in the world”.
In its short life, Veloce’s gamers have won global esports championships, got to run esports for F1’s Alfa Romeo Racing and Fernando Alonso’s race team, and built partnerships with hardware companies, including Logitech and BenQ.
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