Amazon said that it will close its online store in China that allows the country’s consumers to buy from Chinese merchants after facing difficulties competing with domestic champions Alibaba and JD.com.
“We are notifying sellers we will no longer operate a marketplace on Amazon.cn and we will no longer be providing seller services on Amazon.cn effective July 18,” the US ecommerce company said in a statement, referring to its Chinese-language site.
The company said it was shifting its focus to selling imported goods in China, based on greater customer demand for products from the US and elsewhere.
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