If you go to the opening party of the Mikkeller bar in Shoreditch tonight, the chances are you might notice one of its partners: Rick Astley, who still just about has the quiff, voice and northern charm he had in 1987, when “Never Gonna Give You Up” made him a pop sensation. But you might just miss the other, possibly more important, guy: Mikkel Borg Bjergso, a soft-spoken, slim and tattooed Dane. He is the world’s most prolific craft brewer, and has become a celebrity in his own right, a leading figure in a sector that has gone from a niche trend to something so mainstream that “IPA fatigue” is now a thing.
不久前倫敦肖爾迪奇區(Shoreditch)美奇樂酒吧(Mikkeller Bar)舉行開業大典，現場有酒吧的一位合伙人：瑞克?艾斯利(Rick Astley)——他一頭卷發，磁性嗓音以及英格蘭北部地區男人的特有風采與他在1987年風靡樂壇時并無二致，當時他演唱的《永遠不放棄你》使其成為流行歌壇的風云人物。但你們或許不大會注意到酒吧的另一位創始人（這位或許更為重要）——米克爾?博格?布耶爾索(Mikkel Borg Bjergso)。這位丹麥紋身男說話溫和、身材瘦削。他是全球出產精釀啤酒(craft brewer)品類最多的釀酒師，靠自己打拼擠身世界名流之列，并成為精釀啤酒行業的標桿人物：這個昔日的小眾愛好已成為當今消費主流，喝精釀啤酒解除疲乏如今已成風尚。