New iPads and Macs unveiled on Tuesday will give Apple its strongest holiday product line-up in years, paving the way for what some analysts predict could be its first $100bn quarter.
Apple’s second product launch event in as many months, held in Brooklyn after the introduction of new iPhones and Watches at its Cupertino headquarters in September, pushed through price rises across its line-up. Apple added as much as $200 to the entry price of its new MacBook Air and larger iPad Pro.
Price increases have become a part of Apple’s strategy, at a time when both the smartphone and PC markets have been offering scant growth.
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