Amazon has become the latest big US tech group to have its business model questioned by Brussels after the European Commission announced that it had launched an investigation into how the ecommerce group uses data about merchants.
Margrethe Vestager, EU competition commissioner, said that the preliminary probe focused on the online retailer’s dual role as a competitor, but also host, to third-party merchants, which sell goods on Amazon’s websites.
Last year, for the first time, more than half of all items sold on Amazon came from third-party retailers, chief executive Jeff Bezos told shareholders earlier this year.
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