Youku Tudou,
Alibaba’s YouTube-style video site, is losing out to rivals as luxury advertisers turn to shorter videos on platforms such as Weibo to sell their upmarket goods.
Chinese viewers “still spend a tremendous amount of time — more than anyone else in the world — viewing online videos”, said Danielle Bailey, head of Asia Pacific research at digital agency L2. “But live streaming is dominating, as well as short videos where people and brands can produce content.”
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