Samsung on Thursday announced an executive reshuffle, appointing a new China chief and mobile marketing head, as the technology group attempts to set a new strategic course following the arrest of its de facto head and a sharp slowdown in its smartphone business in China.
But analysts say the changes, which were delayed for months due to a corruption scandal that led to the incarceration of vice-chairman Lee Jae-yong, do not go far enough.
“Samsung urgently needs to replace under-performing, old executives to maintain efficient operations. Such a personnel reshuffle is still overdue,” said Kim Young-woo, an analyst at SK Securities.
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