A dozen years ago, Paris was widely favoured to host the 2012 Olympics, only to be defeated by London. This was partly due to energetic lobbying by Tony Blair, the UK’s former centre-left prime minister, and partly to the capital’s campaign to brand itself as a modern, cosmopolitan city. “London will inspire the champions of tomorrow,” was its video tagline.
12年前，巴黎曾是廣受青睞的2012年奧運會舉辦城市，但最終卻輸給了倫敦。倫敦之所以能夠申辦成功，部分應歸功于中左翼的英國前首相托尼?布萊爾(Tony Blair)的積極游說，部分在于倫敦將自身標榜為一個現代化國際大都市的宣傳活動。倫敦申奧視頻的標語就是：“倫敦將激勵明日的優勝者”。
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