Donald Trump this week won a decade-long trademark battle in China. However, the use of the US president’s name in companies such as Trump Recreational Development Co and Liaoning Trump Auto Rental is all but certain to continue.
Mr Trump on Tuesday was awarded rights to his name for branding in construction services for 10 years. But corporate names and registrations are not part of the office’s jurisdiction and are unaffected by Mr Trump’s victory, experts say.
The practice of using world leaders’ names in Chinese-language company titles has been widespread over the past decade. Companies such as Suzhou Merkel Hydraulic Systems and Fujian Obama Asset Management have existed for years.
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