A gentle moderation in China’s headline retail spending growth conceals multiple upheavals beneath the surface. Tastes and shopping habits are in flux as consumers rein in purchases of luxury items overseas, become more discerning at home and prioritise spending on their health, families and experiences, recent studies show.
中國整體零售消費增長的溫和放緩,掩蓋了表面之下的多重動蕩。近期幾項研究顯示,品味和購物習慣正在變化,消費者在海外收斂了奢侈品購買,在國內變得更加挑剔,同時對自己的健康、家庭和體驗優先安排支出。
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