Cheerier croupiers, cheaper handbags and breakfast with Shrek — these are just some of the tactics Macau’s casino operators are turning to as they adjust to a sharp slowdown in the world’s gambling capital.
Gaming revenue in the former Portuguese colony dropped more than a third in the first quarter of the year, accelerating a downturn that has ended Macau’s decade-long boom with a thud.
Beijing’s campaign to stamp out corruption and lavish spending by officials has caused a steep decline in revenue from VIP punters, Macau’s main source of betting demand.
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