Heinz is to take over Kraft Foods to create one of North America’s biggest food companies in the latest blockbuster deal engineered by the formidable tandem of Warren Buffett and Brazil’s 3G Capital.
The deal will create a company valued at $100bn including debt which brings together some of the biggest household brands in the US, ranging from Heinz ketchup to Jell-O desserts and Kool-Aid drinks.
The takeover — the world’s largest M&A transaction so far this year — marks another step in the conquest of the US food industry by a Brazilian private equity group noted for its meticulous scrutiny of operational detail.
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