Volvo will next week unveil its first new model under Chinese ownership, a make-or-break model for the Swedish carmaker in its bid to almost double its sales by the end of the decade.
The launch of the XC90, a large SUV designed to compete with the BMW X5 and Audi Q7, is being hailed by Volvo executives as part of a rebirth of the company since it was sold by Ford to China’s Geely in 2010.
Under a $11bn investment programme since then, Volvo has designed a new chassis and engines to replace components it used to share with Ford.
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